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LEXUS LX

Webby Award Honoree for Best Branded Content, Food + Beverage

Food will always be a pillar of defining cultures. In this brand new series, The Food Vanguard, First We Feast and Lexus focused on two culinary trailblazers who are evolving and innovating within their own cuisines. Chefs and restaurant owners Ayesha Nurdjaja and Eric Sze walked us through a day in the lives - from sourcing ingredients to serving the main course.

Needless to say, we ate very well on set.

Executive Producers: Jarrett DePasquale for Complex, Jake Wasserman for Hidden Content

Director: Adam Donald for Hidden Content

Client + Agency: Lexus + Team One

 

“BEING GENUINE TO YOUR

VISION AND CUISINE IS

REALLY A KEY TO SUCCESS.”

— CHEF AYESHA NURDJAJA

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