LEXUS

C.J. Wallace, son of The Notorious B.I.G. and creator of Frank White, teamed with Lexus to commemorate his father’s impact on pop culture. Complex Networks created a short documentary on C.J., chronicling his journey to create a legacy all his own and celebrating Biggie’s Bed-Stuy stomping grounds.

Filmed in my neighborhood, got to walk to work.

Director: Jarrett DePasquale

Executive Producers: Bre Kelly + Adrian Sobrado for Brickhead

Client + Agency: Lexus + Walton Isaacson