FORD

In celebration of the brand new Ford Maverick, Complex Networks headed down to Dallas and partnered with rug-tufter Sam Lao to create a custom piece for the historic auto company. Stitch by stitch, we threaded through the story of Sam’s personal artistic process and the Ford brand’s own maverick mentality.

Legal rejected the title, “Built Ford Tuft”.

Director: Jarrett DePasquale

Executive Producer: Bre Kelly for Brickhead

Client + Agency: Ford + UniWorld Group